What is As I Am Long & Luxe Strengthening Shampoo great for?

Be kind to your hair and the world around you! As I Am creates sustainable, environmentally conscious hair care that is cruelty-free. It’ kind to animals, the planet and your hair, and it’s free from parabens, sulphates, and any other yucky stuff that dries out your skin or dehydrates your crowning glory.

This shampoo is a deeply nourishing product that will leave your hair looking visibly shinier and healthier after just one use. Here are some of its clinically proven effects that will blow your hair back:

• 10% Improvement in tensile strength
• 47% reduction in breakage after 1 wash
• Ease of Combing improves by 17%
• Removes flakes and product build-up

The efficacy of this product is all down to its thoughtful formulation and high-quality ingredients. Nutritious pomegranate and passion fruit provide a base of vitamins and antioxidants- as well as a delicious smell.

Proven hair strengthening ingredients like Biotin and Aloe Vera have been added, creating a shampoo that is chock full or curl-care goodness in every drop.

Now that’s goodness in a bottle!

What Hair Types Is As I Am Long & Luxe Strengthening Shampoo good for?

Long & Luxe Strengthening Shampoo is perfect for anyone looking to refresh and nourish their hair but is specially formulated for dull, dry or damaged curls. Colour or heat damaged hair will thrive with this nourishing, hydrating shampoo.

How do I use it?

Thoroughly massage a palm-size amount into wet hair. Distribute evenly from root to tip. Rinse thoroughly and follow with As I Am Long & Luxe Strengthening Conditioner.

Style as usual and enjoy that healthy shine!