What is As I Am Classic Leave-In Conditioner great for?

Curly hair that’s THIRSTY! As I Am Classic Leave-In Conditioner quenches your hair’s thirst and makes it softer, smoother and more manageable.

After just one application your curl durability increases by 5%, ease of combing by 65% and detangling by 80%. The maths doesn’t lie!

As I Am Classic Leave-In Conditioner is the perfect prep-step for your hair. It conditions and softens your curls or coils and leaves them deeply moisturised with great slip. This prevents those terrifying tangles that take their toll on your hair. Your comb will slide easily through wet or dry hair, with no snarl-ups along the way. The organic strengthening agent seals the cuticle layer and stops breakages and frizz that ruin your fun.

This conditioner is vegan and cruelty-free, and it’s laden with nutrients, vitamins and minerals that are straight out of nature. The organic strengthening agent encourages hair growth and the coconut, lemon, green tea and apple formula is enriching and revitalising. Not to mention it smells fab too.

What Hair Types Is As I Am Classic Leave-In Conditioner good for?

Curly, kinky, coiled or wavy natural textured hair gets the real benefits of As I Am Classic Leave-In Conditioner. Higher porosity hair may need more product than lower porosity types. Safe for use on colour and chemically treated hair.

How do I use it?

Squeeze a dollop of As I Am Classic Leave-In Conditioner into your hand and apply it liberally to clean, wet hair. Start at the roots and work your way to the tips, distributing it evenly.

If you’re using it as a detangler, run a wide-tooth comb or your fingers through sections of your hair.

Once you’ve detangled, you can get down to styling!