What is As I Am Hydration Elation Intensive Conditioner great for?

It’s one of the most loved deep conditioners on the market; so much so we struggle to keep this one in stock!

Whether you’re wanting to revive tired tresses, breathe life into heat damaged hair, curb flyaways and split ends or just keep your hair in the best shape on wash day, look no further.

With ingredients that sound good enough to eat, (like green tea, apple and lemon) this drop from As I Am should at the very least be on your shortlist!

What hair types is it suitable for?

It’s mostly suitable for hair types 3 and 4 and all hair porosities. However, for lower porosity hair, leave the deep conditioner on for longer and ideally sit under a hooded dryer to maximise hair shaft penetration.

How do I use it?

First, use your favourite shampoo and ensure your hair is damp (we recommend using the As I Am Classic Curl Clarity Shampoo prior). Apply Hydration Elation Intensive Conditioner making sure to distribute it from your roots through to tips.

Allow it to sit on your hair for at least 15 minutes (ideally 30) and for lower porosity hair and to maximise treatment, sit under a hooded dryer.

You can detangle with this too as there’s plenty of slip! Before washing out, add a little water and finger detangle and/or use your favourite detangling comb.