What’s As I Am Curling Jelly great for?

Whether you’re styling or just finishing up your wash & go routine, this curl gel / jelly from As I Am is one that will always make our shortlist!

Epic curl formation without the crunchy feeling and no build up. Additionally, it contains natural ingredients and misses out some of the nasties you might find in other curl gels.

It can also help to reduce shrinkage and enhance your stretch too, keep edges laid and ultimately just keep your styles in place!

How do I use it?

For best results apply to wet hair (avoid towel drying as this can encourage frizz). First apply a lightweight leave-in conditioner to prevent build up once your hair is dry.

Apply curling jelly to detangled hair whilst it’s still wet.

To define curls: Avoid brushing and instead finger detangle or use a wide tooth comb to separate strands helping curls to form

To stretch hair / slick style: Brush hair into place and allow to dry

What hair types is it suitable for?

This one’s suitable for all hair types! As long as you’ve curls, you can reach for this one!