So, who is Aunt Jackie’s?
Aunt Jackie’s is a natural hair care brand designed for people with kinks, curls and coils. Although a great brand name, Aunt Jackie’s isn’t technically a real person (but more on this later!)
Launching back in 2012 and owned by House of Cheatham; Aunt Jackie’s is one of the fastest growing brands in the world of natural and afro hair care.
With an ever-growing portfolio of products spanning everything from shampoo and conditioner to styling and nourishing oils (and a comprehensive kids’ range), Aunt Jackie’s now has a comprehensive range of products and over 6 ranges meaning there’s something for all natural hair types whether you’ve curls, kinks or coils.
Is Aunt Jackie’s a real person?
Not exactly, no… Aunt Jackie’s is a fictional character behind the brand – sorry to burst that bubble! However let us introduce you to the black and incredible Dwan Vine White; VP of Product Development and the next best thing to the real Aunt Jackie.
Dwan is the genius and beautiful mind behind their first-ever and most popular range; Curls & Coils and is a staple in product development within the AJ universe. Dwan has some incredible credentials too with an impressive 17 years within the natural hair care industry and has developed over 200 products, (yes really) throughout her career.
If anyone deserved to take the crown for the real Aunt Jackie, it’s got to be Dwan Vine White!
Our top selling Aunt Jackie’s drops
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Aunt Jackie’s Curl La La Defining Curl Custard
£0.99 – £5.99It’s great value for money, gets your curls poppin’, nice large tub and it’s hugely popular amongst naturalistas too! Are you even an Aunt Jackie’s fan unless you’ve some Curl La La? (The answer’s no!)
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Aunt Jackie’s Quench Moisture Intensive Leave-In Conditioner
£5.99The bargain super quencher for your tresses! Hydrating and lightweight so it won’t weigh down your curls. It’s great value for money and it smells great too! It’s a popular one here at afrodrops and it’s easy to see why
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Aunt Jackie’s Oh So Clean Moisturising Shampoo
£5.99This shampoo from Aunt Jackie’s makes dry hair a distant memory! Perfect for softening hair, taming that flyaway frizz, reducing shrinkage and untangling even the most stubborn knots. The secret formula is loaded with all the good stuff and the shea butter, extra virgin olive oil and coconut oil combo smells good enough to eat. Making friends with Aunt Jackie is the secret to hair that turns heads.
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Aunt Jackie’s Knot On My Watch Instant Detangling Therapy
£5.99It instantly tames unruly, frizzy, tangled tresses! The detangling therapy not only leaves your hair smelling divine but also makes your coils and curls manageable, hydrated, and soft to the touch! Smells great too.
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Aunt Jackie’s Kids Knot Havin’ It Detangling Moisturiser
£5.99Breakage, dryness, knots and grease- we’re knot havin it! An easy peasy, ultra slippery everyday leave-in conditioner perfect for your child’s curls and coils. It’s all about nourishing natural hair and making life a little easier. Detangling and styling is a breeze, plus curls are left moisturised and defined!
Aunt Jackie’s Kids Baby Curls Curling & Twisting Custard
£5.99Get your mini curl girl’s (or boy’s!) locks popping with an anti-frizz formula that nourishes and moisturises at the same time. This rich curling and twisting custard with shea butter and extra virgin olive oil keeps curls, waves. plaits and twists well defined and full of bounce. You can kiss your kid’s frizz goodbye and say hello to long-lasting curls.
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Aunt Jackie’s Kids E-Blast Vitamin E & Flaxseed Scalp Therapy Oil
£5.49Tailored for kids hair that’s natural, curly, or in an afro. Gives your little one’s scalp an all-natural, soothing treat every day. With a gentle, tear-free formula, you forget all about bath time tantrums. This oil moisturises the scalp, preventing itchiness and dryness, with results after just one use.
Aunt Jackie’s Don’t Shrink Flaxseed Curling Gel
£5.99Say goodbye to unwanted hair shrinkage, and hello to fabulous hair volume! Aunt Jackie’s Don’t Shrink Flaxseed Curling Gel pumps up the volume with nourishing flaxseed and curl-stretching wheat proteins. This hair-pumping product will keep curls big, bright, and well-defined.
What hair types is Aunt Jackie’s designed for?
AJ hair care is predominantly made for textured, afro and natural hair. If you prefer to talk hair types, Aunt Jackie’s lines are made for type 3 and type 4 hair. However they do have a handful of products that are more suited to a wider range of curly hair types such as their Quench Leave-In Conditioner and Power Wash Clarifying Shampoo.
Their hugely popular Curl Mane-Tenance Curling Cream is great for type 1 and 2 hair types too.
Is Aunt Jackie’s Black Owned?
No, Aunt Jackie’s isn’t black owned – however there are three executive and senior roles that are filled by incredible black women and it’s so good to see! Dwan White (mentioned earlier), the incredible Shaherra Rolen, Global Marketing Brand Manager; a fellow naturalista and responsible for the global marketing voice and positioning.
Last but not least, Amanda Carpede; International Marketing Manager who works alongside Shaherra and the wider team to drive the brand’s marketing forward across an international audience.
Does Aunt Jackie’s help with hair growth?
In a nutshell, absolutely! So many of Aunt Jackie’s ranges and products are loaded with super-beneficial ingredients from flaxseed and grapeseed oil which are great for strengthening and protecting hair as well as encouraging/stimulating hair growth.
Additionally, as many naturalistas will know, some of the biggest challenges when it comes to growing natural hair is combating breakage, knots and shrinkage; Aunt Jackie’s have a wide range of products designed to combat these core areas and more.
Whether you’re rocking a protective style, transitioning from relaxed hair or rocking your curls; Aunt Jackie’s has a range and regiment for you.
Explore Aunt Jackie’s at afrodrops
