What is As I Am Classic Curl Clarity Shampoo great for?

When your curls or coils get frizzy, don’t want to behave, or just look limp and tired, they need a pep-me-up. As I Am Classic Curl Clarity Shampoo is the answer to hair that’s gotten a little heavy due to build-up.

Product residue and environmental factors are clean hair’s enemy and this shampoo gets rid of them without doing any damage. In fact, while you’re washing away whatever is weighing your curls or coils down, you’ll be giving them some TLC too.

As I Am Classic Curl Clarity Shampoo helps you make a fresh start, but it doesn’t damage or dry your hair at all. While it gets to work removing impurities it also leaves behind the moisture your hair needs to thrive. None of your natural oils are removed, so what’s left is only the good stuff. This stops your hair from drying out and looking rough, tired or unmanageable.

Made with coconut, amla and tangerine, As I Am Classic Curl Clarity Shampoo gets rid of the grime and lets your natural hair shine! Its coconut scent is superb and it’s proven to improve ease of combining by 62% and make detangling curls up to 78% easier.

Washing your hair never felt or smelt this good!

What Hair Types Is As I Am Classic Curl Clarity Shampoo good for?

Natural curls, coils and waves will love As I Am Classic Curl Clarity Shampoo. Whether you’re taking down a protective style or just washing out products added throughout the week; it’s suitable for all hair types and is gentle enough for chemically or colour treated hair. It’s a great product for transitioners too, as it washes away all the styling products that help you make the switch, leaving you with a clean slate.

How do I use it?

Wet your hair thoroughly and gently massage the shampoo through your hair and scalp. Once you’ve worked up a good lather you can rinse your hair and repeat if desired. Follow with a conditioning treatment or co-wash for best results.

Style as usual – your hair will take whatever products you use far better now as they’re not fighting with build-up.

Getting clean, well-nourished curls you can’t wait to show off is as easy as a wash!